PFL Unveils A New Logo!

A huge THANK YOU to Chris Mosley, a trusted friend of PFL, for crafting our new logo. His design captures everything our league stands for. Our net-zero, on-demand store will open soon so everyone can grab their own PFL gear—and yes, bumper stickers are coming.

SYMBOLISM OF THE CREST

The Three Trees.

The trio of trees represents the heart of PFL: a collaboration between Portland Youth Soccer Association, our local high schools, and Portland Parks & Recreation. Three distinct trees, one united canopy—each partner strengthening the others to grow a thriving soccer community for Portland’s youth.

The Lines Beneath.

Beneath the surface of every player is untapped potential—skills, confidence, and character waiting to emerge. The lines symbolize that hidden foundation, as well as the grassroots nature of our program. Our mission is to help young athletes unearth what’s already within them, guiding their growth season by season.

The Star.

The star reflects the journey we witness every year: players discovering their strengths, building confidence, and becoming leaders on the field. It stands for excellence, aspiration, and the belief that every child can shine. In the PFL, every player is a rising star.

The Font.

We chose the Adventurer 06 font because it mirrors who we are—simple, authentic, and unapologetically about the kids (it's kid-like). It’s distinctive without being corporate, fun without being frivolous. It captures the spirit of a league built on joy, community, and genuine youth development.